Lang Metric, LLC
Data-driven marketing for artists, studios, and creative businesses.
About
I am Tereasa Lang — a marketing analytics contractor working with recording artists, music studios, photographers, and other creative businesses who want to grow smarter, not just louder.My background sits at the intersection of data and the creative industry — which means I understand both the numbers and the culture. I build dashboards, run campaigns, track what matters, and deliver clear answers so you can focus on your craft.Every dollar you spend on marketing should tell you something. I make sure it does.
Work
Case studies and projects showing how data drives real decisions.
Ryan Simpson — Artist Marketing Proposal
A full-service marketing and analytics proposal for an emerging rock and alternative artist covering six service areas.
Artist Streaming Analytics Pipeline
A Python pipeline pulling streaming data from DistroKid and YouTube into a single auto-formatted Google Sheets dashboard — giving an independent rock artist a complete picture of their performance across every platform.
Dog Walking Business Automation Pipeline
A Python data pipeline connecting Google Sheets to Google Calendar — automatically calculating monthly revenue, client growth, and booking metrics for a live small business.
What I do
Analytics & reporting — monthly dashboards, revenue tracking, and streaming data in plain language
Digital advertising — Meta and Google campaigns built around real audience data
Release campaign strategy — data-informed plans covering six weeks before and after every drop
Email marketing — list building, welcome sequences, and newsletters that actually get opened
Let's talk
Ready to see what your data can do? I offer a free 30-minute intro call for new clients — no pitch, no pressure. Just a conversation about where you are and where you want to go
© 2026 Lang Metric. All rights reserved. [email protected]